STEP UP VAX UP CONTEST WINNER
This grand prize winning entry in the Partnership for Maternal and Child Health of Northern New Jersey’s Step Up Vax Up Campaign emphasizes the importance of getting vaccinated against COVID-19 to college aged students . As a PSA that educates and spreads awareness to college campuses about the virus, my goal was to present the information in an engaging and informative manner so college students are motivated to share it on social media and around their campus. I particularly focused on the rhythm of the composition in Adobe After Effects, ensuring that there are consistently moving elements synced to the music so the viewer doesn’t lose interest or become bored at the influx of information. I also ensured that all graphics and typography followed the campaign’s existing brand guidelines to maintain a consistent tone across all platforms.
