STEP UP VAX UP CONTEST WINNER
This grand prize winning entry in the Partnership for Maternal and Child Health of Northern New Jersey’s Step Up Vax Up Campaign emphasizes the importance of getting vaccinated against COVID-19 to college aged students . As a PSA that educates and spreads awareness to college campuses about the virus, my goal was to present the information in an engaging and informative manner so college students are motivated to share it on social media and around their campus. I particularly focused on the rhythm of the composition in Adobe After Effects, ensuring that there are consistently moving elements synced to the music so the viewer doesn’t lose interest or become bored at the influx of information. I also ensured that all graphics and typography followed the campaign’s existing brand guidelines to maintain a consistent tone across all platforms.
GENOMIC PREDCTION SOCIAL POSTS
Throughout my time as a member of Oxford Communications’ creative team, I worked on a variety of projects for clients and companies. One of these projects was a series of social media posts for Genomic Prediction, a company that specializes in advanced testing for embryo health. The social media posts that I created reflect the company's brand identity using their signature colors, typography, and graphics to create a cohesive and visually appealing look across all social media platforms. Many of the graphics feature a beautiful sunset gradient that symbolizes the promise of new beginnings and the miracle of life. To give the posts a scientific feel, I created graphic elements that represent molecular structures, DNA sequencing, and other medical-related graphics. This helped to emphasize the company's expertise and scientific approach to fertility.
RETRO COCKTAIL POSTERS
This personal project showcases an array of posters featuring different cocktails, each with a unique color scheme and playful illustration. I took inspiration from the vibrant and eclectic style of the 70s, focusing on bright colors and textured elements to give each poster a retro feel while also making them feel modern and fresh. The use of Adobe Illustrator and Photoshop allowed for a clean and polished final product, with each detail carefully crafted to depict each cocktail in an eye-catching and captivating manner.
CAT TAROT CARDS
This personal project is a unique twist on the traditional major arcana tarot deck, combining traditional tarot symbolism with playful and whimsical cat illustrations. The deck features illustrations of a variety of cat breeds, each shown in various poses and settings to capture the essence of the corresponding tarot card. Inspired by my friend’s appreciation for astrology and cats, my goal for this design was to make tarot accessible and appealing to a wider audience. The playful cat imagery is intended to help readers connect with the cards in a more light-hearted and approachable way, while the use of traditional symbolism ensures that the cards still hold the same weight and meaning as the original tarot.
IT’S ABOUT TIME SENIOR THESIS
It’s about time for a new intuitive and visually appealing calendar app! As a visual planner who uses calendar apps daily, I find the limited selection of colors and functions of calendar apps that already exist to be frustrating. These limitations inspired me to design my own using Adobe XD for my senior thesis. This app primarily focuses on color categorization of events with each day color-coded based on the assigned category. This allows users to easily differentiate between various events at a glance simply by seeing the color gradient corresponding to the event on each day. Tapping on a particular day will take the user to the daily view, which displays all events scheduled for that day in a list format, accompanied by its assigned category color. The design of the app is modern and minimalistic, with a focus on ergonomic functionality. The use of white space and bold typography makes the interface easy to read, and the color-coded categories provide a visual hierarchy that aids in organizing events.
