MERCH TRAFFIC BLACKPINK POP-UP
As Production Designer at AWMedia, I led the design and print production of interior and exterior branding for Merch Traffic’s Blackpink Pop-Up stores in the U.S. and Canada. YG Entertainment provided a wide range of potential imagery, which I then curated and structured to develop a cohesive pop-up brand identity. I designed vinyl decals for exterior branding as well as interior elements such as tension fabrics, flags, foamcore signage and photobooths. I personally edited all creative to ensure proper print production. To maintain brand consistency internationally, I also developed a design guide to be shared with teams handling the European and Australian pop-up locations.
