SLOFFEE
This project is a brand identity concept for a New York based coffee company, Sloffee. My goal was to design a logo and branding that incorporated the essence of coffee while creating a playful and approachable tone for the brand. The brand’s logo features a coffee bean icon in place of the letter "o" in the word "Sloffee" reflective of coffee being its main product. In addition, the branding uses a vibrant combination of pink, brown, and green alongside liquid abstract waves, which reflects the products sold while giving a fun and inviting feel to the brand. To truly bring Sloffee to life, I also introduced a sloth mascot as a playful and memorable brand element. The sloth is a perfect fit for the brand since it embodies the laid-back, relaxed vibe of a coffee shop, and it's also a fun and recognizable animal that resonates with customers. The branding was applied to various marketing materials including merchandise, social media posts, and animations. These elements helped to showcase the brand personality and engage with customers in a fun and exciting way.
